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The
Eveready Story
Fortune
500 Company Fights Low-Tech Perception
Piper
Comanche Flyers Underwriter
Must Build Allegiance & Reduce Losses Pour
on the Country Launch
Brand Extension Against a Background of Failure The
China Story - General Motors Explain
New Market to Global Managers Pizza
Hut World Wide Gain
Cohesion and Support from Franchisees Seven
Up - The Only Thing Established
Brand Seeks Compelling Message Heath
Sensations Mature
Brand Must Target a New Consumer to Grow
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